The sale of digital items, such as avatars and decorative objects, is becoming an important source of revenue for virtual community (VC) websites. However, some websites are unable to leverage this source of revenue, and there is a corresponding lack of understanding about what motivates people to purchase digital items in VCs. To explain the phenomenon, we develop a model based on the theory of self-presentation. The model proposes that the desire for online self-presentation is a key driver for such purchases. We also hypothesize that the social influence factors of online self-presentation norms and VC involvement as well as personal control in the form of online presentation self-efficacy are antecedents of the desire for online self-presentation. The model was validated by using survey data collected from Cyworld (N = 217) and Habbo (N = 197), two online social network communities that have been pioneers in the sale of digital items. This work contributes to our understanding of the purchase of digital items by extending the theory of self-presentation and adds to the broader line of research on online identity. It also lends insights into how VC providers can tap this source of revenue.
Employee information-seeking behavior shapes the formation of organizational communication networks and affects performance. However, it is not easy to facilitate, particularly through information technology, and its motivations are not well understood. Recognizing two broad categories of information-that is, task and social information-this study investigates and compares the antecedents of task and social information seeking. Deriving from the relational communication perspective, informational and relational motivations are modeled as the two main antecedents of source preference and sourcing frequency in dyadic information seeking. Through a survey of employee dyads, our findings indicate that perceived information relevance is a significant antecedent of source preference for both task and social information seeking, whereas perceived relational benefit is significant in the context of task information. The results also show that perceived relational benefit has a stronger effect on source preference in task information seeking than in social information seeking. Furthermore, preference for a source is a significant antecedent of the frequency of sourcing in both contexts. This study provides an explanation of the formation of organizational communication networks. It suggests that organizational information and communication technologies not only need to support information delivery but must also facilitate relationship management for the seeker.
User resistance to information systems implementation has been identified as a salient reason for the failure of new systems and hence needs to be understood and managed. While previous research has explored the reasons for user resistance, there are gaps in our understanding of how users evaluate change related to a new information system and decide to resist it. In particular, missing in the explanation of user decision making is the concept of status quo bias, that is, that user resistance can be due to the bias or preference to stay with the current situation. Motivated thus, this study develops a model to explain user resistance prior to a new IS implementation by integrating the technology acceptance and resistance literatures with the status quo bias perspective. The results of testing the model in the context of a new enterprise system implementation indicate the central role of switching costs in increasing user resistance. Further, switching costs also mediate the relationship between other antecedents (colleague opinion and self-efficacy for change) and user resistance. Additionally, perceived value and organizational support for change are found to reduce user resistance. This research advances the theoretical understanding of user acceptance and resistance prior to a new IS implementation and offers organizations suggestions for managing such resistance.